This week’s ‘Behind the Scenes’ edition is all about a Nashville wedding planner who seamlessly transitions from designing and organizing glamorous city weddings to sophisticated southern affairs, all without skipping a beat! Sarah Willard, the owner of Music City Events, not only knows her way around venues, churches, bridal shops etc, she’s also the kind of person whose positive energy keeps the focus on what’s truly important about weddings! Sarah and her clients genuinely connect and work together to create unforgettable celebrations and lasting memories. I’m so excited to share a behind the scenes peek into Sarah’s world! So sit back, relax and get to know one of the sweetest and most stylish planners around! PS did I mention all the gorgeous photos she sent over of her clients’ weddings? Yes…that’s the sound of my jaw hitting the keyboard
Oh, and for all the brides about to begin the planning process, make sure to check out the surprise at the end of this post!
What’s the best advice you can give a bride-to-be who’s searching for a wedding planner?
Choose someone you instantly “click” with! You will be working with your planner for a minimum of one month for “Day Of” services and up to 18 months, depending on your wedding date. You will work closely with this person and be in constant contact with them. If you don’t click and get along like best friends, it’s sure to be a miserable time, no matter how talented or connected the planner is.
When did you first realize that wedding planning was what you were meant to do?
When I hit the stage in life where all my friends were getting married, it was natural to reach out and help them (as a bridesmaid, a friend, and an organized freak! lol). I began to call and research vendors, ideas, timelines, etc. and help them plan all the details. I did this for about 18 months, between my friends and their friends. After a 6 month lull, an acquaintance of mine became engaged. When I nearly tripped over myself to offer my help I realized this was a serious thing for me. There is not a single thing about my career that I do not love, and I enjoy it every day. I am probably one of the very few planners who did not start planning with her own wedding!
What are a few of your favorite venues for wedding receptions in Nashville?
Such a hard question! It depends on what the bride is looking for – there is a big difference between a fabulous mansion and ultra cool urban setting – but my current favorites are the Noah Liff Opera Center, Houston Station, and Benton Chapel on Vanderbilt’s Campus.
If you weren’t planning weddings in Nashville where would you be planning them?
Most definitely in an “Old South” city such as Charleston, Savannah, or Wilmington. I just love those cities so much! I look forward to retiring to one some day!
How long have you been planning weddings?
I have been planning since 2002 and opened Music City Events (originally A Perfect Beginning: Weddings & Events) in 2006.
Are there any details about planning events and weddings that tend to be more challenging than others?
I take the word “challenging” as a positive – it’s always a challenge to create the perfect event for a client and to design new, fresh decor and details. That is one thing about planning that I love so much, every client and event is completely unique!
What’s one event/wedding that you’ll never forget?
I do a tremendous amount of events for clients that live out state. I created a wedding for a couple from Colorado who truly desired something out the box and very urban. This wedding took place a few years ago, but it remains one of my favorite. They wanted to literally show up and be surprised by the entire design. I spoke with them at length about their hobbies, favorites time periods, how they met, what they do together, etc. This was the time of pastels and “pink and brown” weddings so I created an eggplant/plum, military green, and black wedding in a hotspot downtown location. The wedding was for 80 guests so I was able to go all out and surprise them with awesome details and design. We had black chairs at the ceremony, orchids everywhere, beautiful centerpieces consisting of only wheatgrass and ribbon, black leather lounge areas… and Chef’s Market did the catering on this one! I could go on and on about this wedding, so maybe I should feature it on my own blog…
Have you ever had to plan a destination wedding? If not, would you like to?
I have! My favorite is one at a gorgeous bed and breakfast in Mississippi on a lake with an in ground pool for cocktails and surrounded by tons of beautiful landscaping and nature. Another is a second wedding for a couple in Memphis. Their reception was held at the bar where they met! They are good friends with the owner, who closed the bar to the public for the evening!
What are some wedding/design trends we’ll be seeing this year?
Vintage is still going strong this year, and DIY is popping up everywhere. With all the blogs and DIY shows available, brides are trying to stretch their budget to the max with dIY decor and details. Fabulously colored shoes are all the rage (something blue or plum purple anyone?) while I see more monotone colored bouquets these days. It’s honestly all about the surprise factor and how a wedding can be as memorable as possible. Nothing makes a bride happier than having a “wow” (or three!) for her guests that sends her wedding over the top.
What part of a wedding never gets old no matter how many times you’ve seen it happen before?
The bridal couple recessing down the aisle for the first time as husband and wife. Doesn’t matter that I’ve seen it thousands of times, I am always so very happy for them. Their faces say it all. I love being at the end of the aisle and celebrating that happy moment with them.
If you were casting someone to play yourself in a movie, who would you choose?
ooh, fun question! I love Cate Blanchett and she pulls off the red head look so well, plus she’s naturally quite pale, like myself…
Is she not the coolest person ever?! I love how the bride & groom from Colorado wanted to be completely surprised by her designs and gave her full control on planning and style…planning a wedding like that takes some serious talent! To see more of Sarah’s work check out her website and blog!
What’s the big surprise???
Sarah’s offering any bride who’s using Chef’s Market as their wedding caterer a 10% discount on the ‘Month Of package’, 15% off ‘partial planning’ and 20% off ‘full scale planning’! WOW! A great wedding planner and great food for your wedding? You can’t argue with that!:)
Genna




























Recent Comments